You don t have to be a major retailer with thousands of stores to offer bopis. Multiple touchpoint retail is a major blind spot for ecommerce retailers. Alex soncini feb 18 2020. How the buy online pick up in store strategy works. Because bopis is popular with customers and can generate additional in store revenue 90 of brick and mortar retailers will offer bopis by 2021.
Alex soncini north america general manager vtex. Our proprietary amoeba computer vision technology monitors orders waiting for customer pickup. Both bopis and ispu refer to when a customer makes a conversion online but rather than selecting shipping options they opt to pick the items up at the physical store. As a result of the increased visibility surrounding bopis popularity major brands from home depot to nordstrom have added the bopis model to drive increased ecommerce sales. New york based shoe company.
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An expanded options menu for the customer became a deeply fragmented problem for retailers. Pickup is unlike any other bopis or ecommerce fulfillment solution and is a better alternative to retail lockers vending machines towers robots or even store associates. You don t have to be a major retailer with thousands of stores to offer bopis.
